3 On A Page Checks
Before the advent of laser or computer checks, 3 on a page checks were the standard small business check. Oh, how times have changed. Or, have they? Just when you thought 3 per page checks were only used by itzy bitzy teenie weenie companies and have gone the way of the dinosaur, stunning headlines are made. With nearly 800,000 publishers, 1.4 million managed feeds, and a $100 million payday from Google; you would assume Feedburner.com would have implemented an automated check writing process. You would be wrong. As late as 2008, they were still having someone hand write all of their checks every month. In case you are not familiar with Feedburner, they allow weblog owners and podcasters the ability to manage their RSS feeds and track usage of their subscribers.
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Okay, okay...I know. The check number was only in the 2000's, so clearly they are not writing very many manual checks. Most of their advertisers don't make much and get paid through PayPal. Only the big dogs get paid the old fashioned way! Many companies have a policy that stipulates checks or purchase orders over a certain amount (often $5,000.00 but higher for giant corporations) have to be signed, counter-signed or hand-written by certain company principals to mitigate losses from possible embezzlement or employee fraud. That is most likely the case here. Google has over 100 Ph.D.'s on staff, so clearly they are not really this inefficient. After all, it only takes them a quarter of a second to return the ten best results for any query and they have achieved the vaunted five 9's, 99.999% up-time.
Now, if we could just figure out how to get Google to buy checks from us. That would be cool. Could somebody out there please help us out with that? Pretty please with sugar on top!
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