As a small business owner, you're probably looking for every single opportunity to put your business in front of any potential customer.
If you can get some extra publicity here, a little recognition there - it becomes an added bonus.
You can use your business checks as an effective way to brand your company!
You've probably already spent money on business cards for yourself and any employees who need to use them. They can be an efficient tool for spreading the word about you and your business. That is - as long as that business card actually gets looked at.
We've all received a business card from someone and stuffed it in our wallet or pocket only to completely forget about it until we do the laundry or clean out the wallet because it's too full.
When you order checks online from Check Advantage, those manual and laser checks can be used in much the same way as a business card.
Think about it.
You put almost all the same information on a business card that you find on the typical check. At Check Advantage, we offer five lines of information that you can fill out. The first line is required, and should obviously be the name of your company. But the following four lines can be used in just about any way you choose (providing it fits space requirements).
Your address and phone number are the obvious options. But why not add your website, an email address, or even your company's slogan to the other lines on that area of the checks?
Think about the people who will see each check. Let's say you own Bob's Roofing and you write a business check out to a guy who painted your logo on the side of a truck. That worker could bring it back to his boss, who will hand it off to the accounting department. The accounting department will send the check to the bank for processing where bank employees will see it.
If any of those people need a new roof in the near future, or know someone who will, they're much more likely to notice your checks and remember you when it comes time to get the job done.
Business checks can be an even more effective branding tool if you make them attractive and professional looking.
Order business checks in colors that match the look of your company. Check Advantage has laser checks in a dozen different colors. If you can't find what you're looking for, just give our customer service representatives a call at 1-888-657-9758 and let us try our hardest to meet your needs!
Add a stock logo that relates to your industry, or even better - send us your own logo and have it printed on your new checks.
Of course using your business checks for branding won't be as effective as real advertising and marketing. But it can be a way to get more out of a product than just its basic function.
Order your business checks from Check Advantage right now and start making the most out of those everyday transactions!
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